From COS Soon you'll be able to roll out of bed and start your day with a bowl of "Pennywise" breakfast cereal. Taken from the Stephen King character in It. And just like the killer clown, the cereal itself has the transformative power to turn your breakfast blood red, Fun for all ages!
It should arrive on store shelves in June but not grocery store shelves. According to the article, it will only be available at Comic Book Shops for about $7.99 a box (red balloon sold separately. The manufacturers also have plans to release cereals based on the films Beetlejuice, A Nightmare on Elm Street, Gremlins, Friday the 13th and more. Oh, just imagine the prizes inside the box!