Via thedrinksbusiness.com Def Leppard and Seattle-based Elysian Brewing Company have teamed up to introduce Def Leppard Pale to their fans in an instantly-recognizable 16-0z can.
Def Leppard Pale was brewed by Elysian Brewing Company in partnership with Def Leppard to fuse the infamous malt bodies of British ales with the mysteria of Pacific Northwest hops. The launch of the beer was timed to coincide with the Def Leppard 2018 tour.
The 6% abv Def Leppard Pale debuted on May 23, on the second stop of the band’s tour in Albany, New York, and at many concerts and select restaurants, bars and pubs near the venues throughout the tour.
“Def Leppard Pale is what happens when a mega British rock band collides with an American craft brewery,” said Elysian of the brewing mash-up. “Both fanatics of their craft, Def Leppard and Elysian are excited to blend their worlds together, music and beer.”
The beer was brewed with Premium 2 Row, Munich and CaraHell malts, with Cascade, Simcoe, Chinook, and Magnum hops. The can was designed as a tribute to the 30th anniversary of Def Leppard’s landmark album, Hysteria.
Elysian’s co-founder Joe Bisacca stated: “We had the idea here that the beer should celebrate something of the band and something of us. The best of British beer is the malt body and that beautiful malt balance. And the best thing about American beer is the citrus, piney hops.
“So we’ve taken those two aspects, put them together and come up with a beer you can actually drink a few of — 6% abv you can drink all night long.”