Via Jensen Communications press release: Carlos Santana, the ten-time GRAMMY®-winning and three-time Latin Grammy®-winning guitarist and longtime cannabis advocate, announced a partnership with Left Coast Ventures to develop premium cannabis and hemp CBD brands. Influenced by his Latin heritage, these lines will provide consumers with high-quality products designed to leverage the power of historical remedies and allow consumers to discover and follow their light.
“Cannabis is a window or a door to different awareness of consciousness,” said Carlos Santana. "It gives you the choice to perceive through a different filter of awakening and healing, the misperception of distance as an illusion, which keeps you from being centered in your essence-core. It helps you arrive at knowing, accepting and owning a quality of life that is being with joy!”
The cannabis brand is expected to launch the summer of 2020 and will be available in select dispensaries across California. Upon release, the line will include flower and pre-rolls. The hemp CBD brand will launch the fall of 2020 and will include topicals with traditional formulations inspired by Santana’s own family. Santana has partnered with Left Coast Ventures, a company that has launched cannabis brands with other iconic musicians, including Mind Your Head with Mickey Hart of the Grateful Dead and Marley Natural, a collaboration with the Bob Marley estate.