2017: Keep your streets ice free with rock salt
2018: Keep your streets ice free by adding vodka and rum to your ice prevention this winter!
They say that the sugar from the vodka and rum will help with the road salt's effectiveness. That's not entirely true.
Actually the way it will work is quite different. The liquor will attract all of the drunks from your town to start licking the streets! Which will in turn keep the roadways free of black ice....or any fluid for that matter! Altoona Mirror