via The Washington Post According to a recent study from the Journal of the Academy of Marketing Science when music in restaurants is louder, customers are more apt to order unhealthy foods. The study was conducted at a café in Stockholm, where music was played on a loop at 55 and 70 decibels at different times. The researchers found that 20 percent more customers ordered something unhealthy compared to those who dined during low background music.
"In essence, louder music tends to make people more excited and aroused," the study says, adding that "higher levels of excitement (and stress) tend to enhance preference for high energy and high fat foods."
"You hungry? Let's get a taco......"