Molson Coors Canada is partnering with Canadian company HEXO to develop a line of cannabis-infused beverages. It’s the company’s first venture into cannabis, which is expected to be made legal in Canada later this year. https://t.co/CdsCw4G4ze pic.twitter.com/OxTcHMlEgK— MillerCoors (@MillerCoors) August 1, 2018
via bestproducts.com This particular infusion idea may not be the first for the beer world. A handful of brewers have already released some form of THC, CBD or hemp-infused brews. (New Belgium, Coalition and Ceria come to mind) This may be the first mass-produced beer company to do so. Only, it appears as though it will start with our neighbors to the North.
In THIS ARTICLE the CEO of Molson Coors Canada Frederic Landtmeters stated:
"While we remain a beer business at our core, we are excited to create a separate new venture with a trusted partner that will be a market leader in offering Canadian consumers new experiences with quality, reliable, and consistent non-alcoholic, cannabis-infused beverages"