Via Vanity Fair. First he wins a Nobel Prize, now Bob Dylan has his very own brand of whiskey hitting shelves next month. Heaven’s Door will introduce three small-batch whiskeys—a straight rye, a straight bourbon, and a “double-barreled” whiskey—in May.
It all started back in 2015, when whiskey distiller and huge Dylan fan Marc Bushala noticed the phrase “bootleg whiskey” had been submitted for a trademark application under Bob Dylan’s name. Bushala and Dylan met, and decided to form a distillery together. “Dylan has these qualities that actually work well for a whiskey,” Bushala told The New York Times. “He has great authenticity. He is a quintessential American. He does things the way he wants to do them. I think these are good attributes for a super-premium whiskey as well.”
The labels for the three bottles are inspired by Dylan’s own ironwork sculptures. Each costs $50 to $80 a bottle. His original idea for the name will be preserved by an annual limited edition “Bootleg Series” that will be sold in ceramic bottles decorated with Dylan’s oil pantings, at around $300 a bottle.