Via Bloomberg.com. On July 11 the online mattress store Casper launched the Dreamery, a “physical sleep experience” that will let tired New Yorkers book 45 minutes of downtime in one of its nine private rooms. And to help you drift off into REM land, they provide pajamas, essential sleep oils and meditations by the mindfulness app Headspace, all for only $25.
“There’s a really big opportunity here to create products and experiences to really help people think about sleep in a totally different way,” Casper co-founder and Chief Operating Officer Neil Parikh said. “Throughout the course of the day, there are so many moments you need to rest and relax—but it’s hard.”
Would you crash for 45 minutes and go back to work smelling of essential oils if it comes to Boston?
Check it out...