New Coke Returns From 1985

Starting Thursday, it's going to taste like 1985 again. Coca Cola announced Tuesday of a partnership with Netflix to bring back the marketing failure of the 1900's, "New Coke." They had to go to the safe to bring the recipe back to life. It's all in honor of the third season of "Stranger Things," which is set in the summer of 1985. The summer that Coca Cola executives decided to change the original formula for Coke and introduced "New Coke." The backlash was so bad that the new version only lasted 79 days before they locked it away...until now.

It was a top secret project for 6 months, they even had to recreate the logo and design of the can from more than 30 years ago. Beginning Thursday, Coca-Cola will release a limited number of cans of New Coke as part of a "Stranger Things" package. An "upside-down" Stranger Things-inspired vending machine will also pop up in select cities this summer to dispense free cans of New Coke for a limited time.


Image: The Coca Cola Company

Chuck Nowlin

Chuck Nowlin

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