Chuck Nowlin

Chuck Nowlin

Hear Chuck Nowlin weekdays from 2pm - 7pm on 100.7 WZLX.Full Bio

 

Pepsi Has A New Peeps Flavor! What The Hell...

Via boston.cbslocal.com. Does anybody really like Peeps? I feel like they're at the bottom of the Easter candy food chain, below mango flavored jelly beans, but every year, there they are taking up space in the Easter basket. Somebody must like these little blobs of confectionary blown in insulation because they make over 2 billion of them each year and now, Pepsi has made a Peeps flavored soda!

“Pepsi x Peeps” mixes the taste of a Pepsi with the “pillowy-soft and sweet” marshmallow flavor of Peeps, according to a company press release.Todd Kaplan, vice president of marketing of Pepsi, told CNN Business that the carbonated combination of Pepsi and marshmallow was aimed at providing a “moment of joy” after the past tough year.

“Taste is really important to customers,” he said. “They want sweet and they want to connect to things emotionally. Peeps has its own subculture we wanted to tap into.”

But before they think about putting this in stores, they want to make sure you want to quench your thirst with Peeps soda. Pepsi is giving away 3,000 packages through its #HangingWithMyPEEPS contest. Each winner, which uses that hashtag and tags Pepsi on Instagram and Twitter showing their spring celebrations, will receive a package containing three 7.5-ounce mini-cans in bright yellow, pink and blue colors.

The sugar rush must be off the charts...and why didn't they call it "Peepsi?"


Sponsored Content

Sponsored Content